You may have heard the term product funnel, but do you know the exact meaning of this term? Product funnel is a relatively new marketing technique So those without a marketing background
A product funnel is basically a series of products that offer you range from free, or very cheap, all the way to continuity sales. The idea is to bring the customer into your funnel with free or very inexpensive items and then end up continuing to offer them increasingly high-end products and then finally you want to continue the subscription or membership site. The final phase of your product is funnel is what provides a constant, steady flow of income clickfunnels pricing 2018.
List of Possible Products In the Product Funnel:
Now let us take a look at how speakers can create a product funnel. There are many different products that speakers can provide in addition to their speeches and seminars.
Offering an eBook is a powerful marketing strategy. There is a long list of possibilities in this category. For example, you can write eBooks that offer public speaking tips and guidance to other speakers, eBooks that are motivational, eBooks that offer marketing strategies for speakers, eBooks that describe ways to enhance a speech using tools like PowerPoint, eBooks that offer suggestions for selection a speaker bureau or an eBook that guides other public speakers in the proper selection of a good speakers bureau The possibilities are endless
Other publications, teleseminars, and podcasts, other publications that public speakers can offer in their product funnel include audio CD’s, downloadable video, DVD’s, books, and other related topics.
Managing the product funnel
The most important aspect of managing a product is the failure of the timing and the sequencing of the prospective buyer. This means that you have a clear marketing plan before you try product funnel marketing.
5 phases of Product Funnel Marketing:
1) First, create a squeeze page. A squeeze page is a webpage that is the sole purpose of acquiring the email addresses of targeted subscribers. Your squeeze page should offer something free of charge This freebie could be a free eBook, a free ecourse, a free CD, a free report or a free newsletter.
2) After the visitor has signed up to get their free email address; you can follow-up weekly or monthly newsletters that advertise your products and services in the low to moderate budget range Do not advertise any product that exceeds $ 30 in this phase of the product funnel.